Creating superheroes and illustrating a journey
As the designated design agency for the Rocksalt and Smokehouse restaurants, producing all their branding and roll out marketing materials, once they were launched, we wanted to give the owners a personalised reflection or memento of the project.
Knowing that Mark Sargeant is a massive comic fan, we commissioned local illustrator Gaz Roberts, a terrific graphic artist and cartoonist who along with director Daniel Kennedy, also Pebble Shores’ resident planner, developed the story and worked up from an original brief of a cover and one spread to five pages in total.
It tells the story with the owners as ‘superheroes’, looking to bring a ‘culinary change’ to the town of Folkestone, Kent and the story of how they developed the two eateries. It’s just a bit of fun, and very tongue in cheek, but was incredibly well received by them – it’s taken pride of place on their office wall and we still have the account!
