Mark Sargeant’s new fish and chip shop located in the harbour, Folkestone, Kent, has been given the Pebble Shores treatment with a fresh, original identity.

With an accent on the historical aspects of the location (it has been built on the original foundations of a fish smoke house) but complimented by modern typography, it’s a branding that’s both distinctive and fitting within the environment.

Encompassing everything from the logo to all signage, menus and packaging, the Smokehouse has proved an instant hit, with demand so intense on the opening weekend, they ran out of fish!

Pebble Shores were responsible for the entire branding, design, production and fitting of all elements. To view a case study of this, please click here.