One hotel, four weeks, four new identities
May 2011
The stunning new hotel currently being built by Hilton in Baku, Azerbaijan has now been given four new identities for its restaurant and bar outlets, courtesy of Pebble Shores.
Already the country’s hotspot and style city – and not least next year’s Eurovision song contest venue - Baku will soon have its own Hilton hotel, due to open in September 2011. As part of the development, the hotel required four identities for their chic, stylish, destination bar and restaurant offerings.
Pebble Shores was invited to pitch against two other agencies and given less than four weeks to produce identities and recommended roll-out collateral for all four venues. Although this was a very tight timeframe, we knew we had the ability to be able to deliver and set about creating four identities as individual and unique as the venues themselves.
As well as the identities themselves, we developed simple guidelines as well as recommendations for materials and finishes. It’s all been very well received and we look forward to visiting the finished article in the autumn.
To view a case study of this, please click here.
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