Giving the CAT new teeth
March 2011
Infrastructure experts Computer Azure Technology Ltd (or CAT for short) have developed a new proposition for the brand that can take the brand forward and into new markets thanks to Pebble Shores.
Originally intended as a branding project for an offshoot company to work alongside CAT, a review of the business and the current branding soon highlighted the need for separate divisions and propositions for each that can take them forward and give their customers a much clearer and defined range of service delivery.
The net result is a defined group of brands, each with their own standalone identity and proposition, but each complimentary to the next. This has been rolled out across key marketing collateral and is now being developed for online and electronic formats.
To find out more and see the results, please click here.
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