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Pebble Shores and LTC - together for the long haul


January 2010

Newly formed LTC – short for Lee Travel Consulting – has been given the Pebble Shores treatment in creating a visual presence for the brand.

As a long-haul travel specialist, Chris Lee, founder of LTC wanted something that echoed his consultancy approach to key decision makers within major tourist boards, airlines and travel companies: clean, straightforward and to the point, but personable and highly experienced.

The branding we’ve created for him reflects just that. Considered and unfussy, it presents a professional and understated approach. The logo has a slight quirky twist on the travel nature of the consultancy. The imagery avoids classic travel clichés and instead hints at in-depth knowledge and understanding of long-haul destination marketing while the text reflects a friendly and professional approach.

Commenting on the branding and his website, Chris says “I’m extremely pleased with the end result. Pebble Shores instantly grasped my market and my vision, ran with it, and very quickly brought my brand to life. It’s been a pleasure and given me the face my company needs when doing business.”

To view a case study on this project, please click here.